A Proud Moment

We are proud to announce that two Turkish professors were ranked within the top 30 most prolific authors in global marketing during a 20-year period covering 1995 to 2015. One of those was our very own Prof. Attila Yaprak, an esteemed member of our community and a former two-term president of TACAM. The most prolific author on the same list was former Michigan State professor Tamer Çavuşgil. They were selected to the list from among 2333 authors based on a review of their articles published in top 6 international marketing journals. We heartily congratulate both of them and wish continuous success.

Details of the review study can be accessed here:
“International Marketing Research: A State of the Art Review and the Way Forward”

Tamer Çavuşgil

Attila Yaprak